Ladies: Take Charge, Have it All (and Enjoy It)

Women are not new to the world of business. And like our foremothers, we want to have it all: a career, a family, and an active social life. But that’s not always easy, and sometimes we find it tough to delegate duties, or we put so much strain on ourselves that we only partially succeed. But there’s no reason to let any of that happen, and technology has made it possible to do it all, be it all, have it all, and more importantly, enjoy it all.

Here are some woman-approved tips on taking charge of your business and personal life:

Prioritize your passions

It doesn’t matter if you’re young or old, single or married, kidless or have a growing brood, you owe it to yourself to follow your passion. There are many business opportunities out there that allow you to capitalize on your innate talents, such as blogging, event planning, e-commerce selling or work web design. SmallBizTrends.com lists these and dozens of additional ideas on businesses you can run from the comfort of your own home.

Get to know your customers (and let them get to know you)

One of the greatest things you can do to ensure your success as a business owner is to get to know your customers. One way to accomplish this is by conducting surveys and leveraging the power of social media to create profiles of your average client. Understanding who’s buying from you can help you develop a marketing plan, including product launches and specials that are likely to garner attention. It will allow you to be more reactive and to be a better provider of goods or services.

Similar to getting to know your customers is giving them an opportunity to get to know you. This builds trust and puts a face to your company, which can create an emotional connection. In addition to spending some face time with your patrons, make sure to update your resume. New customers may be curious as to your experience and would like to see evidence of your expertise. If it’s been a while since you’ve crafted a resume, look online for resume templates and then try using one to crank out a professional-looking document in no time.

Streamline at Work

Regardless of which type of business you run, there will be processes that have room for improvement. Outdated payment processing, for example, can make it more difficult to keep up with your cash flow. Upgrade to a new system that offers both the ability to accept cards and NFC payments. Square Up shares more information on the top 10 features to look for in a new credit card machine payment processing system.

Other ways to streamline at work are to set recurring payments online, outsource services that you are not comfortable doing yourself, and automate certain tasks, such as posting on social media and notifying customers they will be contacted the next business day if they message you after hours.

Set aside one day each week for domestic obligations

You can’t focus all of your energy into your business; otherwise, you’re going to burn out fast. Make a point to set aside one or two days each week to handle obligations at home. This might be something as simple as taking children to the park, cleaning the house, or spending some time focused on self-care. If you don’t handle your personal obligations, you’re only going to get stressed out, which can inhibit your ability to tackle your professional endeavors.

It is possible to have it all, but you’ll have to look for ways to get things done without wearing yourself too thin. Outsource tasks when necessary, create a relationship with your customers, and don’t forget to prioritize your personal life. Taking charge across the board puts you in a better position to keep your work and home life in a more harmonious balance.