Launch STiKS Gaming with a series of celebrity events spreading the word about charities and gaming.
Produced a 10-day campaign for the RED charity including a booth at E3, the world’s largest video game. Partnered with a gifting suite during the MTV Music Awards creating a gaming lounge for celebrities. Produced a 600-person VIP main event on the last night of E3 at a hot spot in Hollywood. Produced a full red-carpet charity Arcade for Hurricane Sandy Relief
Created a partnership with Crave Online to live stream the events to their millions
of subscribers. Generated over 15 million Twitter impressions through celebrity social networking. Media placements on E! News, Hu ngton Post, New York Post. Celebrities in attendance included John Salley, Scott Porter, LaMorne Morris, Rob Riggle, Havana Brown, Jessica Stroup, Autumn Reeser, Wayne Brady, Andrew Howard, Ryan Hollins, Eric Bledsoe, Hank Baskett, Kendra Wilkinson.