Create opportunities leading up to an during the season to increase awareness for the World TeamTennis Pro League nationally and in key franchise markets.
Set up conference calls and on-site press conferences which gave local and national media access to marquee players.
Worked with the WTT to make players available before the season and when they came into a market.
Outreach to national media outlets and media in each franchise markets.
Set up on-site press conferences at each site when a marquee player came to town.
Conference calls pre-season with Pete Sampras, Anna Kournikova, Anastasia Myskina, Maria Sharapova, and John McEnroe.
Stories previewing the season placed in USA Today, Los Angeles Times, New York Times, as well as articles in each of the franchises local newspaper.
Onsite press conferences set up for Pete Sampras, Anna Kournikova, John McEnroe and Maria Sharapova.
Strong TV support from outlets such as ESPN SportsCenter, Best Damn Sports Show and many local TV news stations throughout the country.