Bell + Ivy CEO & Co-Founder, Cynthia Johnson, will be back in Italy this June, partnering with TGTMC, to host a workshop about personal branding for business, dedicated both to professionals and companies.
Already a speaker for major international events such as Websummit, Adobe Summit, Global Ventures Summit, and, coming off the success of her book "Platform: the art and science of social media", Cynthia will guide workshop attendees to develop their personal brand, build an audience, and leverage their personal brand to achieve new opportunities and accomplish their professional goals.
June 6th, 2019 | 9:00 am - 1:30 PM
Milan, Talent garden calabiana
june 7th, 2019 | 9:00 am - 1:30 PM
rome, Auditorium della Tecnica
SUBSCRIPTION FEE MILAN / 390 € (VAT included)
SUBSCRIPTION FEE ROME / 199 € (VAT included)
For The Go To Market Company Subscribers / 330 € (VAT included)
The workshop will be held in English language.
Only 40 seats.
CONTACT AND INFO firstname.lastname@example.org
How will this workshop benefit you, your team, your company?
This workshop will be broken down into four sections including:
An introduction to personal branding, why you need one, and where opportunities begin with your personal brand.
An overview of assets that are needed to build your personal brand and keep it consistent across all platforms.
A breakout session on how to leverage your personal brand and put it in front of the right people.
A Q&A discussion on the next steps once you’ve successfully built your personal brand.
**The first two sections will be covered in the pre-workshop work and during the workshop itself.
The primary objective of the workshop is to create a clear and concise message that not only creates opportunities but also creates and attracts the relevant opportunities to the goals set forth, as well as leaving you, your team, your company, with tools to achieve those goals.
We first identify the message and positioning needed to leverage the brand, in order to achieve specific and clearly defined goals. From there, we will detail the digital assets, media materials, and promotional content that should be created and used throughout each part of the personal branding process and into the management of your campaign to capture and create additional growth opportunities.
Some of these opportunities include, but are not limited to:
Growing professional network for thought-leaders
Increased brand reaches
Strategic partnership opportunities
Personal and organizational press opportunities
Social media account growth and management
Identifying inroads to memberships and/or positions of authority
Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July 2015 RankLab was acquired by American Addiction Centers. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.
Zach Binder is an experienced Operator, Marketer, Consultant, and Speaker. He is the Co-Founder and President of Bell + Ivy, former COO of RankLab, former VP of Marketing for American Addiction Centers. Zach’s recent work can be seen in Forbes, Huffington Post, Entrepreneur and Inc. Magazine. In 2012, Zach joined RankLab, a small boutique marketing rm, and helped it grow into a thriving full- service marketing agency, tripling its staff, and serving clients nationwide. Serving as Chief Operating Officer, Zach and his partners at RankLab achieved a coveted position in Inc Magazine’s Top 5000 fastest-growing private companies in 2015.
Eden Weinberg is a graduate from Boston University's College of Communication with majors in Advertising and Graphic Design. As Creative Marketing Manager at Bell + Ivy, Eden is responsible for managing and developing the digital and creative assets for the company’s clients, as well as managing a team of designers and providing creative direction and strategy for client campaigns. Eden has experience as an art director and working as a graphic designer at digital marketing agencies including RankLab and Acres. She has given presentations to the Graphic Design Portfolio class and Career Service Center at Santa Monica College and has been a guest lecturer at Boston University’s LA program ‘Business of Hollywood’ class.
PLATFORM: THE ART AND SCIENCE OF PERSONAL BRANDING
Platform, The Art & Science of Personal Branding Published Feb. 2019 with Penguin Random House, PLATFORM is the indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.