As you devise your company’s optimal social media strategy, survey the layout carefully. You may have the perfect message for the masses, but if you choose the wrong medium, they may never hear it at all.
Questions can serve as a guide to a new and endlessly fascinating tomorrow and empower us to access deeper meaning in both ourselves and the world around us.
In the simplest terms, a style guide is a document that lays out the nuts and bolts of your brand identity. Everyone in your company should have access to the document and should refer to it whenever creating brand assets.
A successful marketing campaign must harness the power of social media to fully realize its branding potential. Just as an artist can express themselves in a multitude of creative ways, corporations can also assert an attitude, an angle, and a specific worldview through its social media presence.