In the simplest terms, a style guide is a document that lays out the nuts and bolts of your brand identity. Everyone in your company should have access to the document and should refer to it whenever creating brand assets.
A successful marketing campaign must harness the power of social media to fully realize its branding potential. Just as an artist can express themselves in a multitude of creative ways, corporations can also assert an attitude, an angle, and a specific worldview through its social media presence.
Tech startups have a way of revolutionizing the world—if they can get off the ground. Developing an amazing product or service is just the start of becoming the next multi-million-dollar tech company. Your startup can fizzle out before you even get a chance to change the world if you can’t connect with your audience.
Consistent branding is crucial to telling your brand’s story and your logo is the first impression that people are presented when being introduced to your company or project. A brand’s logo has incredible power to determine a potential consumer’s immediate opinion of your brand. In order to stand out in the sea of brands your future clients are faced with everyday, it is imperative to use your logo as an opportunity to influence the way people perceive you starting from that first impression.