From cultural celebrations to customary cuisines, every country around the world has a unique set of traditions and values that are illustrated in their stock photos and advertisements. Gender roles, family life, and business practices are uniquely represented through images designed to be used in ads that reflect the respective country’s desired perception of life in their country.
Public relations professionals have access to countless tools that promise to improve campaign performance, increase productivity, and help them win more business. But which tools are the most impactful, and drive the best results for agencies and their clients? We’re breaking down the top five solutions that every PR professional should have in their arsenal.
Instagram is a successful platform and brands that can create and maintain an aesthetic on the platform can increase their overall exposure and convert impressions to sales. Piecing together a style guide, building a social media plan, and staying organized will allow you to join in the success.
You may think that with all the different social accounts your company has, that blogging is superfluous at best and redundant at worst. In reality, blogging is neither of those things. Not only can it help you keep your social active and engaging, but blogging is also essential to staying relevant and top-of-mind with audiences.