THE IMPORTANCE OF STORYTELLING IN YOUR PERSONAL BRAND
Professionally, the term “storytelling” is usually associated with fiction essay or book writing, and rightfully so. People, companies, nonprofits, and everything in between all have a personal narrative to share about how they got to be where they are and why. Stories help condense big concepts into easily digestible and memorable quips. Whether you are an individual, a small non-profit organization, or a large corporation, you have a brand. Whether you realized it at the time or not, even sharing your origin story at a cafe or happy hour is helping shape the listener’s understanding of who you are, where you’ve been, and where you’re going. The way you tell this story can shape your future, which is why storytelling is key in building your personal brand.