Personal Brand Development

Fortune 500 companies, like Walmart or Nike, have in-depth marketing strategies, seemingly putting them everywhere around the globe. Where these behemoth organizations have the money and staffing to achieve such a large-scale public relations strategy, you may wonder, how do I market myself when I'm highly specialized within my industry?

Building a brand can be tedious, long-term work. The road to success is often difficult, time-consuming, and full of unforeseen roadblocks. Sometimes it might seem impossible to keep up with your never-ending to-do list – creating new content, interacting with your audience, maintaining a website and blog, staying current with your industry’s trends – phew!